Five year outlook available now

The Five-Year Outlook presents an overview of Zespri’s Five-Year Plan, which is reviewed by the Zespri Board annually. This edition covers the period from the 2025/26 harvest through to 2030/31.

The document considers the medium and longer-term risks and opportunities ahead of the industry. We encourage you to read the document here, which provides a strong overview of the market and our strategy and will help you to understand the outlook for the industry.

The Outlook also includes the following forecasted OGR ranges for this five-year period:

• Zespri Green Kiwifruit: $9.00 to $11.00
• Zespri Organic Green Kiwifruit: $12.50 to $14.50
• Zespri SunGold Kiwifruit: $11.00 to $14.00
• Zespri Organic SunGold Kiwifruit: $13.50 to $16.50
• Zespri RubyRed™ Kiwifruit: $12.50 to $16.50*

*NB – this range includes both Red19 and Red80 cultivars.

These ranges reflect both upside and downside opportunities and risks over the five-year period.

The demand outlook for Zespri Kiwifruit is positive, built on a high-quality, great tasting product, sustained investment in sales and marketing activities, outstanding supply chain execution and continued promotion of the health and nutritional benefits of our kiwifruit. Our focus, as we look ahead, is to build brand-led demand, transform our global supply chain and create the product portfolio of the future so we can continue to deliver strong value to growers and the wider industry.

To do this, we must also continue to meet customer and consumer demands by giving the market what it wants, including 12-month supply. We are operating in an increasingly competitive and complex marketplace and our ability to maximise returns is subject to maintaining our category leadership position, including being able to hold shelf space year round.