Kiwiflier August 2025

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The August 2025 issue of Kiwiflier is available online here.

This edition's key updates include:
 

  • A wrap-up of this year’s Distributor Market Tour (p.1), where the focus on driving volume and value across our markets. Check out p.6 also for a Q&A with one of our largest distributors in China, Goodfarmer, where we ask its Chairman and General Manager Zijie Liu about Goodfarmer and how we work together to supply this important strategic market with Zespri Kiwifruit.
  • Jason’s CEO column (p. 2) which highlights our sales season’s progress, with more than 100 million trays now sold. He also discusses some key topics including our voluntary share buy-back, the importance of continuing to lift grower share ownership and build on the positive start we’ve made through LaS and DaS, as well as progress on Zespri’s 2025 strategy as we work to drive more value for growers.  
  • A feature on our LaS and DaS initiatives, with key statistics from this year’s uptake (p.2), as well as more detail on the upcoming 2025 voluntary share buy-back, including some FAQs (p.3). We also look at the next steps for share alignment, and the feedback we’ve received so far (p.3).
  • A wrap-up of this year’s Shed Talks (p.4), which was a great opportunity for Zespri to share thinking on future initiatives, and for growers to give their feedback and have their say via an open, laid-back forum.
  • An update on New Zealand PVR legal activity (p.4).
  • A look at our sales for the season (p.5), with strong sales run rates seeing us move past the halfway mark for the season, with more than 106.6 million trays sold.
  • We also highlight the key campaigns making a splash across our markets in Spain, Australia, France, Japan, Korea, and the U.S. (p.5-6).
  • An update on onshore and offshore fruit quality for Zespri SunGold and Green Kiwifruit (p.7).
  • An update on green cultivars currently in pre-commercial trials (p.7).
  • The release of our first ZGS Expansion – Annual Producer Report, a new annual publication series designed to provide the industry with insights into the performance of ZGS fruit (p.8).


Other articles in this Kiwiflier include:
 

  • Zespri Team appointments: Executive Officer for Sustainability and Vice President - Europe
  • ZGS update: Soil mapping to support northern hemisphere orchard success
  • Protection from Hail: check if you’re covered
  • GAP update: Latest Grower Manual now live on Canopy
  • 2025/2026 Crop Protection Programme
  • Zespri in the community: Good Neighbour collaboration for Zespri AIMS Games; Ōtanewainuku Forest experience wrap-up; 2026 Nuffield New Zealand Farming Scholarship call for applications
  • Canopy Tip of the Month
  • GET: The Month Ahead
  • Progress payments update
  • Shares Update: July 
  • Share Trading Reporting page now live on Canopy
  • Loyalty reporting now available on the Industry Portal
  • Understanding the Zespri Generated Invoice and remittance advice for your Loyalty payment
  • Growers wanted for MPI kiwifruit monitoring panel
  • NZKGI updates: NZKGI AGM; NZKGI Grower Roadshows; Release of new Kiwifruit Industry Performance Report
  • KVH updates: KVH AGM; look out for alligator weed; new podcast out now.
  • Q&A from the Field
  • Upcoming Zespri events: Zespri Annual Meeting; Zespri Grower Roadshows; Organic Grower Town Hall; 2025 Zespri Innovation Symposium; Beekeeper Pollination Workshops.